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Business Card Sites (Single Page Sites)
Single page websites, also known as a "business card" website, can be a quick and easy way of establishing a web presence. Business card sites have several advantages, along with some disadvantages.
Advantages
Very economical (in the short run)
While the overall cost of registering a domain name is standardized, the cost involved with designing a website can vary drastically. Due to the size, a single page, business card site takes significantly less time and effort to design and publish. This allows for a lower initial investment and possibly a greater return on investment, if the site generates new business.
Published very quickly
Due to the limited content, the time required for this type of project is minimal. This allows for a very quick turn around time. This is a significant advantage for new businesses that need a web presence immediately.
Minimal customer input required
You simply provide our web development team with your company logo, contact information, hours of operations, and a brief synopsis of the products or services you offer, and we will take it from there. The remainder of the content will be filled in around this basic information, allowing you to focus on your business.
Disadvantages
Very limited content
Due to the lack of content, your potential customers may not be able to get the information they are searching for from your website. Some may call you to request additional information; however, others may keep searching online for a more informative source. If the lack of content causes you to lose business, the cost-
Poor search engine results
Pertinent content, keywords, and supporting content is generally the best way to drive traffic to your website. Without sufficient content, your website may be overlooked by search engines. If this happens, your return on investment can be directly affected.
May misrepresent your company's size
Online, perception is reality. Therefore, when your website appears to be lacking in size, depth, and content, your potential customers may surmise that your company is also lacking in those same areas.
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Business Card Sites |
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